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Bernhardt at Furnitureland South, Fall 2010
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Bernhardt Showroom in High Point, Spring 2010
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Bernhardt
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Founded
1889 by John Mathias Bernhardt
Company Profile
Bernhardt Furniture Company, Inc., located in the foothills of Western North Carolina, is one of the largest family owned and operated marketers of fine wood and upholstered furniture in the United States.
Committed to high business standards and the principles of fine craftsmanship, the Bernhardt family has led this American enterprise to its current ranking among the top U.S. furniture companies in annual sales worldwide. Bernhardt collections have won multiple awards for outstanding product design, and Bernhardt brand loyalty is one of the strongest in the industry.
The company employs more than 1,000 people in the U.S. and abroad, with six facilities in Western North Carolina and five offices overseas. The company’s 75,000 sq. ft. showroom is located in High Point, NC
Executives
- G. Alex Bernhardt, Sr. - Chairman and CEO
- Anne Bernhardt - Vice Chairman
- Lewis G. Norman - Vice Chairman
- G. Alex Bernhardt, Jr. - President, Bernhardt Residential
- J. Rountree Collett, Jr. - President, Bernhardt Ventures
- Jerry G. Helling - President, Bernhardt Design
- William B. Collett - EVP, GM, Bernhardt Residential Casegoods
- Frank Cooper - EVP, GM, Bernhardt Residential Upholstery
Products
Bernhardt Residential Casegoods - dining, bedroom, home office and occasional furniture including some of the best-selling collections in the industry, available at mainstream price points in Bernhardt galleries, fine department and furniture stores, and through interior designers
Bernhardt Residential Upholstery - a full range of stylish mid-priced seating from youthful modern to neo-traditional, in fabric and leather covers, available in Bernhardt galleries, fine department and furniture stores, and through interior designers
Martha Stewart Furniture™ with Bernhardt - introduced in 2001, multiple lifestyle collections and a full range of upholstery, available at 500 Certified Martha Stewart Furniture™ with Bernhardt galleries nationwide
Smithsonian® Collection by Bernhardt - introduced in 2007, this branded collection features bedroom, dining room, home office and occasional pieces inspired by the history and collections of the Smithsonian Institution.
Bernhardt Interiors - introduced in 2008, a substantial neo-traditional collection offering an eclectic mix of upholstery and occasional products with a relaxed yet sophisticated aesthetic.
Bernhardt Hospitality - fashionable furniture for hotel rooms, suites and public spaces offered through stock products or custom solutions, competitively priced to meet today’s quality and durability needs
Bernhardt Design - contract casegoods, seating and textiles for corporate offices, available through architects and design firms
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